Brands choose between two types of packaging as the primary ones. Rigid packaging involves the use of boxes and jars. Flexible packaging involves the use of bags and pouches. Both types are the best with different products. Is it better to have flexible or rigid packaging of the products? The flexible pouches are chosen by food brands. Branded boxes are select by luxury brands. The correct decision will be based on your product and budget.
Cost: Flexible Saves Money
Flexible packaging is less expensive. One pouch costs 15 cents. One rigid box costs $1. Flexible pouches save thousands of dollars to small brands.
Luxury Rigid packaging allows you to make higher profits. The boxes are perceive as high quality in the eyes of customers.
Protection: Both Work Well
Glass and jewelry are best guard by rigid boxes. They don’t break when dropped.
Foods that are dry, such as coffee and nuts, are covere using flexible pouches. Food is kept fresh due to special layers that prevent the entry of air.
Shelf Appeals: Various Strengths
Rigid boxes are stylish and costly. Customers carry bulky boxes more frequently. Flexible pouches are bright colore and pictorial. They display on shelves and are immediately notice. The resealable zipper allows individuals to get handfuls of nuts or a piece of candy and keep the rest unused and fresh days later.
Custom packaging can bring pouches because they are almost light and can fit in bags. No jagged edges, cut fingers and notches do not cut open, and this is a process that is not always smooth. Bossy boxes will enable fun unwinding moments, which will generate customer excitement at home. The topside of the lids lifted up to show skincare sets or gift products in rows of their perfection. Individuals capture images about the experience and post in social media as a means of free advertising.
Easy to Use: Flexible Wins
Pouches can be folded and unfolded with ease. They are carried by shoppers wherever they go. They weigh almost nothing. Rigid boxing brings about fun unboxing. Citizens post your images and communicate on the internet.
Space and Shipping
Flexible pouches occupy less space in trucks and stores. You deliver greater volumes of products simultaneously. Rigid boxes produce powerful displays that the shoppers observe.
Pick Flexible When:
- You are selling food, snacks or pet food.
- You require cheap prices on bulk orders.
- You ship products to homes
- You desire vivid colors on shelves.
Pick Rigid When:
- Customers desire to experience luxury.
- You sell in high-end store
- You make gift packages
They fold up flat then fill which occupies 60 percent of storage area in comparison to stacked boxes. Long trips to retailers in different states have a truck that has 30% more pouch volume. Pallets load quicker as well with lightweight flexible stacks which ship cheap and green.
Boxes of this category are rigid, and they exhibit attractive displays that catch the attention of the shoppers even when they view them in aisles. Endcap units or counter towers carry 100 boxes stationary in case of sampling events or promotions. Stores turn around hard displays within a short time to make seasonal merchandise such as holiday gifts.
Smart Brands Use Both
Flexible packaging should be used in everyday sales. Special items can be placed in rigid boxes. This gets you more customers. Flexible packaging is cost saving as compared to rigid packaging. Strong brands are established by using rigid packaging. Select what compliments your products. Special items, launches or holidays that are highly priced should be used in rigid boxes. This combination will sell you more customers at lower and higher price points and stores.
Disclaimer
This content is for general informational purposes only. Packaging decisions should be based on your specific product requirements, target market, budget, and regulatory standards. Costs, storage percentages, and shipping estimates mentioned may vary depending on supplier, material quality, and location. Always consult with a professional packaging supplier or industry expert before making final business decisions.